visual marketing

LEAR Charity Preview NAIAS - George P Johnson Marketing Experience - Event Photography by Christian O'Grady

FYT has been documenting the LEAR Charity Preview even before we were FYT!

This is our third year photographing the annual event for George P Johnson Marketing Experience (formerly pulse220) who puts on an in incredibly decadent event in celebration of LEAR and all hard work the company has done. Gourmet food along with crafted cocktails which this year included a ten foot tall ice sculpture martini ice luge....! 

This year topped them all because the energy was high, food was plentiful and the live band played hot all night long! See for yourself! 

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CUREiosities - Rose & Robert Skillman Branch Library - FYT Productions by Christian O'Grady

Photography is my road to the unknown, toward existence...
— Victoria Zegler, FYT Productions

The Rose & Robert Skillman Branch of the Detroit Public Library is a beautiful gem tucked away in Detroit. While it houses the history of the nations automotive collection, it also contains historic architecture - like most of the city of Detroit. FYT had the pleasure of getting to explore this historical landmark with a close friend of ours, Leslie Ann Pilling during a photoshoot for one of her Detroit fashion brands. Leslie has a garment manufacturing studio located on Library Street in Detroit just across from the Rose & Robert Skillman Branch Library, where the shoot took place. Many of her apparel lines are produced in her studio, one of which is CUREiosities. CUREiosities is a highstyle fashion brand appointed with luxury fabrics and hardware. The opera coat, featured above has ruched details to soften the designs and play into strong, simple, and classic shapes. It gives off an edgy vibe which blends both current and deco details. Leslie explained the look as, "...if Audrey Hepburn played a role in Star Trek, her character would be the perfect client." 

Shooting inside of the library allowed us to integrate subject matter into the compositions of the building naturally. Christian was on camera, while Victoria was modeling the pieces with her camera in hand.

The concept expressed behind this brand revolves around people who explore. When Leslie initially reached out to FYT with her vision, she introduced the idea of having Victoria model the pieces. To Leslie, Victoria was a great match: a photographer and visual journalist who just this year started her own company, FYT Productions. FYT's core values lie in storytelling, quality, and purpose. These values fell parallel when landing on our location at the Skillman Branch, a place driven behind quality, purpose, and educating. In each image, a camera is present in the hand of the female photographer, as she wanders through the library exploring and finding beauty in her surroundings and documenting the story unfolding before her.

To view pieces from the CUREiosities apparel line, visit www.CUREiosities.com

Tegan Marie - "God Made Girls" - FYT Productions + Sweety High by Christian O'Grady

A few weeks ago, FYT got the opportunity to shoot a music video with 12-year-old country singer Tegan Marie. It was Tegan's debut, being her first music video, showing her fans just how serious she was about becoming a star. To continue that investment in her brand, we were contacted again by SweetyHigh.com to find a location for Tegan's second video for RaeLynn's "God Made Girls."  After a full day of location scouting, we found the lovely Camp Cavell on the east coast of Michigan along Lake Huron. It was an awesome location featuring a long coastline, abundant trees, a wrap-around porch and much more. Our contact Jill was very welcoming and even offered for us to come back if we ever need a location again, thanks Jill! 

This time around it was important to bring out more of Tegan's attitude with high energy and movement. Our coaching gave Tegan the direction she needed on camera to deliver a more engaging performance. She even snuck a wink in there! ;)

One of the core principles of FYT is teamwork. Tegan Marie, SweetyHigh.com and FYT came together to put out a compelling product. While Tegan is off recording an original Christmas track in Chicago, we'll be brainstorming ideas for her next music video back in Michigan...stay tuned!