uniform

Commercial Fashion - CRAINE&LOVE - Esii Perez by Christian O'Grady

This past week FYT got to shoot with some of their favorites: CRAINE&LOVE and model Esii Perez.  CRAINE&LOVE is a clothing brand centered towards producing basic and essential pieces for women and men.  

Christian and Victoria have been working alongside owner Carol Craine for several months watching new ideas and inspirations come into play while she experiments with new fabrics and patterns.  For our latest shoot we welcomed long time friend Esii, who Christian says is the most dynamic model he has worked with, to model.  

Her form was as versatile as the pieces themselves.  Each style was photographed on Esii to represent the uniform standing on it's own.  Then combinations of clothing we're thrown into the mix such as jeans, skirts and sweaters tied around the waist and shoulders, all to show the different personas that each of the designers pieces can take on.  

Your uniform, how you define it, how you wear it.

 

Whether a night out for dinner or jet-setting cross country, the style and simplicity of each piece is tailored to your true self.  FYT is excited to be on this journey with Carol as she explores new opportunities for her brand.  We look forward to seeing our images implemented.  

FYT and CRAINE&LOVE plan to produce a video at the end of the month to showcase the different styles of the brand and how the form and functionality play's a crucial role in each piece.

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Product Photography - CRAINE&LOVE - FYT Productions by Christian O'Grady

CRAINE&LOVE is a local clothing company we have had the pleasure of working with previously.  The brand is centered towards producing basic and essential pieces for both men and women. Working alongside Carol Craine, the woman behind CRAINE&LOVE, you truly get to see the creative mind at work - the constant stream of ideas, inspiration, and willingness to take risks.  When I was talking with Carol during our shoot, I mentioned to her that when I wear her pieces I am told I look "striking," or "simply sexy" and I agree with them confirming that these pieces are nothing but basic, they are empowering.  Carol's idea for her pieces stemmed from her desire to find balance in her life.  She writes, "I SEEK TO FIND THE BALANCE, THE BEAUTY, AND THE SIMPLICITY.... IN ALL I DO... IN ALL I SHARE... IN ALL I WEAR... "  And just like that, Carol's beloved uniform was brought to fruition.    

Our shoot consisted of working on Carol's web content shooting each of her pieces on white, hanging from unique metal hangers.  After wrapping that up, we decided to mix it up a bit and execute one of Carol's idea's to have the clothing to be portrayed in a more relaxed, lifestyle fit.  So, I jumped in and got to model some different styles.