designer

FashionSpeak - Detroit Garment Group - Event Photography by Christian O'Grady

FYT had the opportunity, this year, to be the official photographers and sponsors for the business-education event FashionSpeak. FashionSpeak brings together many different sides of the fashion industry together to help keep Michigan's fashion industry in Michigan. The conference was held at One Woodward in Detroit, with keynote speaker and native Detroiter, designer Kevan Hall.

Aside from the unique fashion pieces present at the event, there were a lot of interesting textures and interiors within the venue which made for nice backgrounds when shooting. Not to mention the entire third floor was wrapped in windows from the floor to the ceiling - allowing natural light to pour in during the first half of our day.

Thanks Karen Buscemi for being a great leader in Detroit!

Thanks Karen Buscemi for being a great leader in Detroit!

Commercial Fashion - CRAINE&LOVE - Esii Perez by Christian O'Grady

This past week FYT got to shoot with some of their favorites: CRAINE&LOVE and model Esii Perez.  CRAINE&LOVE is a clothing brand centered towards producing basic and essential pieces for women and men.  

Christian and Victoria have been working alongside owner Carol Craine for several months watching new ideas and inspirations come into play while she experiments with new fabrics and patterns.  For our latest shoot we welcomed long time friend Esii, who Christian says is the most dynamic model he has worked with, to model.  

Her form was as versatile as the pieces themselves.  Each style was photographed on Esii to represent the uniform standing on it's own.  Then combinations of clothing we're thrown into the mix such as jeans, skirts and sweaters tied around the waist and shoulders, all to show the different personas that each of the designers pieces can take on.  

Your uniform, how you define it, how you wear it.

 

Whether a night out for dinner or jet-setting cross country, the style and simplicity of each piece is tailored to your true self.  FYT is excited to be on this journey with Carol as she explores new opportunities for her brand.  We look forward to seeing our images implemented.  

FYT and CRAINE&LOVE plan to produce a video at the end of the month to showcase the different styles of the brand and how the form and functionality play's a crucial role in each piece.

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