branding

Tegan Marie - "God Made Girls" - FYT Productions + Sweety High by Christian O'Grady

A few weeks ago, FYT got the opportunity to shoot a music video with 12-year-old country singer Tegan Marie. It was Tegan's debut, being her first music video, showing her fans just how serious she was about becoming a star. To continue that investment in her brand, we were contacted again by SweetyHigh.com to find a location for Tegan's second video for RaeLynn's "God Made Girls."  After a full day of location scouting, we found the lovely Camp Cavell on the east coast of Michigan along Lake Huron. It was an awesome location featuring a long coastline, abundant trees, a wrap-around porch and much more. Our contact Jill was very welcoming and even offered for us to come back if we ever need a location again, thanks Jill! 

This time around it was important to bring out more of Tegan's attitude with high energy and movement. Our coaching gave Tegan the direction she needed on camera to deliver a more engaging performance. She even snuck a wink in there! ;)

One of the core principles of FYT is teamwork. Tegan Marie, SweetyHigh.com and FYT came together to put out a compelling product. While Tegan is off recording an original Christmas track in Chicago, we'll be brainstorming ideas for her next music video back in Michigan...stay tuned!

Commercial Fashion - CRAINE&LOVE - Esii Perez by Christian O'Grady

This past week FYT got to shoot with some of their favorites: CRAINE&LOVE and model Esii Perez.  CRAINE&LOVE is a clothing brand centered towards producing basic and essential pieces for women and men.  

Christian and Victoria have been working alongside owner Carol Craine for several months watching new ideas and inspirations come into play while she experiments with new fabrics and patterns.  For our latest shoot we welcomed long time friend Esii, who Christian says is the most dynamic model he has worked with, to model.  

Her form was as versatile as the pieces themselves.  Each style was photographed on Esii to represent the uniform standing on it's own.  Then combinations of clothing we're thrown into the mix such as jeans, skirts and sweaters tied around the waist and shoulders, all to show the different personas that each of the designers pieces can take on.  

Your uniform, how you define it, how you wear it.

 

Whether a night out for dinner or jet-setting cross country, the style and simplicity of each piece is tailored to your true self.  FYT is excited to be on this journey with Carol as she explores new opportunities for her brand.  We look forward to seeing our images implemented.  

FYT and CRAINE&LOVE plan to produce a video at the end of the month to showcase the different styles of the brand and how the form and functionality play's a crucial role in each piece.

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