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Tegan Marie - "God Made Girls" - FYT Productions + Sweety High by Christian O'Grady

A few weeks ago, FYT got the opportunity to shoot a music video with 12-year-old country singer Tegan Marie. It was Tegan's debut, being her first music video, showing her fans just how serious she was about becoming a star. To continue that investment in her brand, we were contacted again by SweetyHigh.com to find a location for Tegan's second video for RaeLynn's "God Made Girls."  After a full day of location scouting, we found the lovely Camp Cavell on the east coast of Michigan along Lake Huron. It was an awesome location featuring a long coastline, abundant trees, a wrap-around porch and much more. Our contact Jill was very welcoming and even offered for us to come back if we ever need a location again, thanks Jill! 

This time around it was important to bring out more of Tegan's attitude with high energy and movement. Our coaching gave Tegan the direction she needed on camera to deliver a more engaging performance. She even snuck a wink in there! ;)

One of the core principles of FYT is teamwork. Tegan Marie, SweetyHigh.com and FYT came together to put out a compelling product. While Tegan is off recording an original Christmas track in Chicago, we'll be brainstorming ideas for her next music video back in Michigan...stay tuned!

Product Photography - CRAINE&LOVE - FYT Productions by Christian O'Grady

CRAINE&LOVE is a local clothing company we have had the pleasure of working with previously.  The brand is centered towards producing basic and essential pieces for both men and women. Working alongside Carol Craine, the woman behind CRAINE&LOVE, you truly get to see the creative mind at work - the constant stream of ideas, inspiration, and willingness to take risks.  When I was talking with Carol during our shoot, I mentioned to her that when I wear her pieces I am told I look "striking," or "simply sexy" and I agree with them confirming that these pieces are nothing but basic, they are empowering.  Carol's idea for her pieces stemmed from her desire to find balance in her life.  She writes, "I SEEK TO FIND THE BALANCE, THE BEAUTY, AND THE SIMPLICITY.... IN ALL I DO... IN ALL I SHARE... IN ALL I WEAR... "  And just like that, Carol's beloved uniform was brought to fruition.    

Our shoot consisted of working on Carol's web content shooting each of her pieces on white, hanging from unique metal hangers.  After wrapping that up, we decided to mix it up a bit and execute one of Carol's idea's to have the clothing to be portrayed in a more relaxed, lifestyle fit.  So, I jumped in and got to model some different styles.