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Commercial Fashion - CRAINE&LOVE - Esii Perez by Christian O'Grady

This past week FYT got to shoot with some of their favorites: CRAINE&LOVE and model Esii Perez.  CRAINE&LOVE is a clothing brand centered towards producing basic and essential pieces for women and men.  

Christian and Victoria have been working alongside owner Carol Craine for several months watching new ideas and inspirations come into play while she experiments with new fabrics and patterns.  For our latest shoot we welcomed long time friend Esii, who Christian says is the most dynamic model he has worked with, to model.  

Her form was as versatile as the pieces themselves.  Each style was photographed on Esii to represent the uniform standing on it's own.  Then combinations of clothing we're thrown into the mix such as jeans, skirts and sweaters tied around the waist and shoulders, all to show the different personas that each of the designers pieces can take on.  

Your uniform, how you define it, how you wear it.

 

Whether a night out for dinner or jet-setting cross country, the style and simplicity of each piece is tailored to your true self.  FYT is excited to be on this journey with Carol as she explores new opportunities for her brand.  We look forward to seeing our images implemented.  

FYT and CRAINE&LOVE plan to produce a video at the end of the month to showcase the different styles of the brand and how the form and functionality play's a crucial role in each piece.

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Esii Perez - Studio Photography - FYT Productions by Christian O'Grady

Esii Perez is a favorite model of FYT. Esii has no bounds, restrictions, or hesitations. She comes to the studio EARLY every time with a bright positive attitude. Christian and Esii have been shooting together since the beginning of this decade and that experience together leads to organic moments captured. Esii has a willingness to try different poses and expressions. This blog post of photos were all taken within one shooting session and all of these photos have little or no retouching. Forget Your Troubles... come shoot with FYT. 

Studio Projection Art - Cassie Keller - FYT Productions by Christian O'Grady

We had worked with Cassie before but on this shoot Victoria and I decided to have fun experimenting with light from a projector. We like to shoot a model from two points of view at the same time. It gives us an opportunity to get some more dynamic photographs.