behind the scenes

Commercial Fashion - CRAINE&LOVE - Esii Perez by Christian O'Grady

This past week FYT got to shoot with some of their favorites: CRAINE&LOVE and model Esii Perez.  CRAINE&LOVE is a clothing brand centered towards producing basic and essential pieces for women and men.  

Christian and Victoria have been working alongside owner Carol Craine for several months watching new ideas and inspirations come into play while she experiments with new fabrics and patterns.  For our latest shoot we welcomed long time friend Esii, who Christian says is the most dynamic model he has worked with, to model.  

Her form was as versatile as the pieces themselves.  Each style was photographed on Esii to represent the uniform standing on it's own.  Then combinations of clothing we're thrown into the mix such as jeans, skirts and sweaters tied around the waist and shoulders, all to show the different personas that each of the designers pieces can take on.  

Your uniform, how you define it, how you wear it.

 

Whether a night out for dinner or jet-setting cross country, the style and simplicity of each piece is tailored to your true self.  FYT is excited to be on this journey with Carol as she explores new opportunities for her brand.  We look forward to seeing our images implemented.  

FYT and CRAINE&LOVE plan to produce a video at the end of the month to showcase the different styles of the brand and how the form and functionality play's a crucial role in each piece.

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Food Photography - Chromatic Cornucopia - Madalyn Knebel Design by Christian O'Grady

This week FYT had the opportunity to work with Madalyn Knebel Design to continue our series Chromatic Cornucopia.  In the spring we tackled the green color spectrum and this week it's blues and purples.  With Madalyn's great eye and sensibility for design, we're able to get a hold of fresh produce that is both unique and beautiful.  With a vibrant cornucopia as our final product, Christian and Victoria are able to photograph the process in which it's built using studio lighting for still lives and macro photography.  

Victoria looked for interesting patterns within the still lives to create compositions of the tiny details.  Some were harder to find than others.  Christian caught sight of what Victoria was doing and began his own search for compositions within the tiny world that is macro photography.

Madalyn brought over her mothers old sewing box filled with tools for styling the shoot.  Cotton balls, Q-tips, sticky tack, and jars are just some of the things that contribute to the clean look and attention to detail. Our still lives range from the classic to the contemporary.  When photographing green foods in the springtime, we focused on one setup.  This time around we set up two different tables where one housed the large cornucopia and the other was staged for experimentation.

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These purple potatoes became part of a surreal landscape with the collaboration of FYT and Madalyn Knebel Design.  The deep purples in the potatoes reminded Victoria of gemstones, which gave Madalyn the idea to slice off angled sections to create rock-like formations.  The blue cornmeal resembled sand to give the still life ground.

Studio Portraiture - Madalyn Knebel - FYT Productions by Christian O'Grady

I, Victoria, have always wanted to photograph a ballerina.  The way they carry themselves with such elegance has always been attractive to me.  Upon meeting Madalyn, I knew of her history with ballet but what I didn't know was that she was still graceful as ever.  Sometimes people change, whether it's due to their environment or just the mere fact that they've moved onto that next step.  This was not the case, I knew I had to photograph Madalyn's soft and sweet nature.  During our shoot together, Christian was flying the Helix around our studio getting behind the scenes footage to help tell the story. 

Fashion Editorial - StylineLine Magazine - Airtime Trampoline Park @ Troy, MI by Christian O'Grady

Victoria's first chance to work with me on a big job was during this 10 page fashion spread for the March issue of Styleline Magazine last year. She shot behind the scenes as I orchestrated the 10 different setups we shot for the magazine. Jumping around all day at Airtime trampoline park made for an extremely fun shooting day.

Documentary Photography - Black Magic - Valentine Distilling Co. @ Ferndale, MI by Christian O'Grady

     Christian and I worked with a close friend of ours on a stylish shoot for a marketing campaign for Black Magic body spray and body wash.  We spent the day working inside of the rather fragrant and airy Valentine Vodka in Ferndale, where Christian helped with lighting and I shot  behind the scenes.  On the set, Christian was using a portable lighting rig that he fashioned together using a vintage photographers light strip with four LED light bulbs while I was ducking and weaving through clothing racks and distillery vats.  

     The highlight of the day?  Christian getting to hose down a sexy 6'2 model.