Christian of FYT recently landed a job with Helm working for Fiat. The idea of the shot was to showcase the apparel/product display located in Fiat dealerships nation wide to show how they should look as a finished product. In this final version the display shelf is lit to glow as the star of the show framed by the black seating area, the dark ceiling and the car hiding in the shadows. We didn't want the car to steal the show but we wanted it to have a presence. I loved the red ceiling but it meant that I had to keep control over my lights and not let them bounce to much red around the scene. Thanks to my friend #CerraStyles for the styling work!