Product Photography - CRAINE&LOVE - FYT Productions / by Christian O'Grady

CRAINE&LOVE is a local clothing company we have had the pleasure of working with previously.  The brand is centered towards producing basic and essential pieces for both men and women. Working alongside Carol Craine, the woman behind CRAINE&LOVE, you truly get to see the creative mind at work - the constant stream of ideas, inspiration, and willingness to take risks.  When I was talking with Carol during our shoot, I mentioned to her that when I wear her pieces I am told I look "striking," or "simply sexy" and I agree with them confirming that these pieces are nothing but basic, they are empowering.  Carol's idea for her pieces stemmed from her desire to find balance in her life.  She writes, "I SEEK TO FIND THE BALANCE, THE BEAUTY, AND THE SIMPLICITY.... IN ALL I DO... IN ALL I SHARE... IN ALL I WEAR... "  And just like that, Carol's beloved uniform was brought to fruition.    

Our shoot consisted of working on Carol's web content shooting each of her pieces on white, hanging from unique metal hangers.  After wrapping that up, we decided to mix it up a bit and execute one of Carol's idea's to have the clothing to be portrayed in a more relaxed, lifestyle fit.  So, I jumped in and got to model some different styles.